Cross Screen Media’s 2020 Political Spending Projections report was featured in a recent Media Village article. Read the full article here.
“This year, political ad spending is expected to hit record levels. Despite the coronavirus pandemic, rising unemployment and economic uncertainty, the latest forecast from Advertising Analytics and Cross Screen media projects political spending to hit $6.7 billion, 12 percent higher than initial projections. TV, cable, and radio will claim the lion’s share, with $4.9 billion, while digital video will grab $1.8 billion, the report estimates.”
