Political advertisers have had to get more creative than usual with their voter targeting strategies because of the significant increase in mail-in ballots this year. Given the challenges the COVID-19 pandemic presents to in-person voting, campaigns have started running “ballot chase” programs in an effort to ensure as many registered voters as possible casts their vote in the 2020 election.
In a recent New York Times article, Cross Screen Media CEO Michael Beach explains how innovative technology is empowering campaigns to apply the power of granular audience targeting to traditional TV at the local level. Read the full NYT article here.
