Cross Screen Media’s 2020 Political Spending Projections report was featured in a recent Politico article. Read the full article here.
“AD WARS — ‘Political ads expected to explode, even as economy tanks,’ by Zach Montellaro: ‘A new, joint report from the ad tracking firm Advertising Analytics and analytics company Cross Screen Media projects that the total ad spending on the 2020 election cycle will reach $6.7 billion, up 12 percent over their initial $6 billion projection for the cycle.’”