Cross Screen Media’s 2020 Political Spending Projections report was featured in a recent Politico article. Read the full article here.
“ON THE AIRWAVES — The coronavirus is not slowing down political advertising. A new report from Advertising Analytics and Cross Screen Media, shared first with Score, projects that $6.7 billion will be spent on political advertising this cycle — up from the $6 billion projection they made for the cycle in 2019.”