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REACH & FREQUENCY ACROSS SCREENS
Measurement Built for Politics
Voters are harder than ever to reach as they increasingly consume media across both CTV and linear TV. In fact, while 42% of swing voters nationwide are reachable on both CTV and linear, 31% are exclusively reachable on CTV. Are you reaching the voters that matter most?
We have worked with our agency partners to make 1,000+ political campaigns and PACs cross-screen, from presidentials to county clerks.
So we know political advertising is like no other industry. We built our cross-screen measurement dashboard with the exact specs needed for political agencies to break down silos and win more budget across CTV and linear TV.
Precise Audience
Targeting
Identify and maximize reach to the 3%–10% of voters in each geo that will decide the race.
Speed
Our measurement dashboard is crazy fast, bringing you all the reach and frequency data you need to make decisions at the speed of politics.
Built for Local
All politics is local. Get granular results from every district and zip code that matters. Other tools built for national measurement simply don’t work for driving impact in politics.
Unmatched Political Experience
No team can match our experience at every level of politics. We have worked with agencies to optimize on-target voter reach for political campaigns and PACs, including:
17
Presidentials
48
U.S. Senate
185
U.S. Congress
41
Governor
105
State Senate
170
State House
Reach Your Vote Goal
- Measure deduplicated reach to your persuasion and GOTV voter targets on linear TV and CTV to understand how you are tracking against your vote goal.
- Determine cross-screen reach and frequency by voter segment – swing voters, base supporters, fundraising targets – to inform optimizations to your spend allocation.
- Reach more voters with targeted activation strategies based on exclusive and overlapping reach by screen and network.
Local Insights At The Speed Of Politics
From Labor Day to Election Day, it’s a sprint to reach as many of the right voters with the right message as possible. We can get you there faster. Our dashboard refreshes daily to show how your buys are performing across screens with deduplicated voter reach, frequency, and impressions stats that you can instantly filter by:
- Flight dates
- Media market
- Channels
Optimize Creative Strategy With Weekly Breakouts
- View all your results on a week-by-week basis so you can tie each ad buy to polling results and understand how each creative performed with your target voters.
- Determine the exact timing to change creative for maximum impact based on total impression frequency by voter.
Go on Offense With Competitive Reports
- Track the daily reach and frequency of your opponents’ TV ad buys to identify which voter segments you need to protect and where there are opportunities to go on offense.
- Create custom activation strategies to counter the competition by targeting the voters in your persuasion audience that viewed opponents’ TV ads – and capturing the attention of those that didn’t.
Why measure your campaigns
with Cross Screen Media?
We are a seamless extension of your ad team, your media planners, your strategists, your data analysts, and your sales team. Whether it’s creating a custom media plan for a specific congressional district or advising on your client pitch decks, we’ve got you covered at every step.
What customers are saying
“Cross Screen Media is more than just a tool or a service, they’re a catalyst to grow our business.”
Media Director, Political Advertising Agency
Measure Every Impression
and Drive More On-Target Reach
to Your Voters.
Reach out to the Cross Screen Media team to get started!
