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Audience Builder
Finding and reaching your target audience just got even simpler.
Build With Industry-Leading Sources
Get all the benefits with none of the costs.
Choose from over 60,000 audience segments sourced from a comprehensive list of the industry’s top data partners. We have aggregated and organized it so you can jump right in with no setup required.
Precision Targeting For Any Audience
Build your audience from the ground up.
Reach only the consumers that you need. Easily drag and drop audience segments to include or exclude attributes to create your custom audiences. Create unlimited combinations with granular boolean logic combinations.
Audience Intelligence Made Easy
Understand your audience before the campaign starts.
View the critical metrics for any audience, by channel, by market, before you even build your media plan. Understand key data points ranging from audience count to video consumption data and screen preference index scores.
Features
Visualize Reach By Local Market
Analyze local audience data across all media markets and get specific by sorting audiences by geography and demographics.
Supercharge Your Search
Easily explore thousands of audience segments through keyword searches.
Utilize Commonly Used Segments
See common audience segment recommendations to speed up your selection process.
Next Level Report Generation
Generate custom audience analysis reports with percent-reachable and percent-of-total audience metrics, by channel, at the hyper-local level.
Data How You Want to See It
Break down your audience analysis data even further with geo segments or audience segments by selecting the crosstab rows and columns.
Features
Visualize Reach By Local Market
Analyze local audience data across all media markets and get specific by sorting audiences by geography and demographics.
Supercharge Your Search
Easily explore thousands of audience segments through keyword searches.
Utilize Commonly Used Segments
See common audience segment recommendations to speed up your selection process.
Next Level Report Generation
Generate custom audience analysis reports with percent-reachable and percent-of-total audience metrics, by channel, at the hyper-local level.
Data How You Want to See It
Break down your audience analysis data even further with geo segments or audience segments by selecting the crosstab rows and columns.