We are very excited to announce our partnership with LiveRamp as our new identity resolution provider! What does this upgrade mean for our political agency customers?
1) (Much) Faster Onboard Times
Your audience files can now be ready for planning as early as same day in our planning tool, and available to activate against in as little as 2 days!
2) Enhanced Measurement Reports
We match CTV / digital video impressions and TV viewership data against LiveRamp’s RampID, which allows us to measure the reach and frequency across multiple channels – Broadcast, Cable, CTV, Mobile/Desktop – all in one report.
3) Get Your Data Sooner
Measurement reports now have only a 1-day lag on CTV & Desktop/Mobile data and a 5-day lag on Broadcast & Cable TV data.
4) End-to-End Audiences
Each audience is matched to a privacy-compliant RampID. That same ID is 1) matched in our planning software to explore viewership habits, 2) onboarded to our DSPs for activation, and 3) used to measure impressions across all screens.
Bonus: Cross Screen Media is one of the first companies to integrate with LiveRamp and Snowflake together, further decreasing onboarding and data transfer times!
