We are thrilled to announce our expanded partnership with Roku, enabling our agency customers to measure every impression served on a Roku device and leverage Roku’s exclusive ACR segments.
Why does this expansion matter for our political agency customers?
1) Consistent incremental reach
44% of CTV impressions are served on a Roku device – the largest piece of the OEM pie that our customers have access to through working with CSM. We get access to Roku inventory and ACR segments which we can use to strategically serve ads to audiences not reached on broadcast or cable.
2) Measurement across screens
We can measure and report on every impression served on a Roku device to show the breakdown of reach to each audience across broadcast, cable, digital OLV, and CTV channels.
3) No cookies are used for activation or measurement
We use log-level data to match against our LiveRamp Identity Graph to measure across mediums with no cookies required.
How do we turn this access into action? Activate against Roku ACR audiences!
Roku collects data on all video content consumed on their TVs. You can request audiences based on this data to augment your targeting and increase the reach and efficiency of the TV buy. For example:
- Build audiences that have seen your clients’ (or your clients’ opponents’) ads to include or exclude from campaigns. Bracket competition and drive incremental reach.
- Build audiences of people who consume local broadcast or specific news stations to reach portions of the audience that did not see the ad on linear.
- Serve ads to viewers who watch specific content or events, such as the State of the Union or live sports.
