As Trump’s “Big, Beautiful Bill” moved to the Senate last week, a collection of groups have started to spend on TV to promote his message and pressure uncooperative legislators. Since May 1, over $13M in advertising has been spent or reserved for messaging surrounding the bill.
We wanted to follow up on our last email to highlight how you could leverage our influencer and issue models together to form a comprehensive digital & CTV pressure campaign.
Congressional Staff & Big Beautiful Bill Influencers
These targets are the backbone of the campaign – the first dollar goes toward the audience that will have the largest impact. We start by specifically targeting Congressional leadership and their staff which we can do without any arbitrary expansion. Then we can move to targeting all congressional staff, and lastly our Big Beautiful Bill influencers. This group includes government employees, donors, media, and government affairs personnel specifically involved in tax, commerce, and budget policy.
Target District Activists & Supporters
Our secondary tactic waterfalls budget to select activists and highly engaged supporters in the target districts of key legislators – in this case Kentucky, to target potential swing vote, Rand Paul. Expanding reach amongst activists allows you to tap into grassroots support and create constituent pressure, forming an all-encompassing advocacy campaign.
