Share of impressions by length (YoY share change) according to Extreme Reach:
1) 30s – 79% (↑ 12%)
2) 15s – 21% (↓ 10%)
3) 60s – 0% (↓ 1%)
4) 6s – 0%(↓ 1%)
Share of impressions by device (YoY share change):
1) Connected TV – 38% (↓ 11%)
2) Mobile/Tablet – 40% (↑ 7%)
3) Desktop – 22% (↑ 6%)
4) Other – 1% (↓ 2%)
Completion rate by device:
1) Connected TV – 95%
2) Tablet – 89%
3) Mobile App – 74%
4) Desktop – 71%
5) Mobile Web – 67%
Average view time by length:
1) 30s - 26s (87%)
2) 15s - 13s (87%)
