Big question #1: How will the pandemic impact Super Bowl watch plans?
Quick answer: 48% plan to watch from home with their immediate family.
Share of viewers watching Super Bowl with others outside of their household according to IRi:
1) 2020 – 22%
2) 2021 – 17%
Total expected Super Bowl party spending (YoY growth) according to National Retail Federation:
1) 2011 – $10.1B (↑ 13%)
2) 2012 – $11B (↑ 9%)
3) 2013 – $12.3B (↑ 12%)
4) 2014 – $12.4B (↑ 1%)
5) 2015 – $14.3B (↑ 15%)
6) 2016 – $15.5B (↑ 8%)
7) 2017 – $14.1B (↓ 9%)
8) 2018 – $15.3B (↑ 9%)
9) 2019 – $14.8B (↓ 3%)
10) 2020 – $17.2B (↑ 16%)
11) 2021 – $13.9B (↓ 19%)
Wow: 7 out of 10 Super Bowl watchers plan to overindulge in food today.
Asking for a friend: How do we define overindulge?
Quick answer: 10,821 calories or 4.5 times the recommended calorie intake!
Big question #2: What is the party favorite this year?
Quick answer: Chicken wings.
Price for a 40-pound bag of chicken wings (YoY growth) according to Darren Rovell (a trusted source):
1) 2020 – $75
2) 2021 – $125 (↑ 67%)
Quick math on chicken wing consumption during the Super Bowl:
1) ≈114M viewers
2) $3B in estimated chicken wing spend
3) 1.4B pounds of wings consumed
4) 4.5 wings/pound
5) 6.4B wings consumed
6) 56 wings/viewer (seems high)
7) $26 average wing spend/viewer
8) $4.70 for average 10-wing order
PSA: The Google Maps tells Mr. Screens he is 402 miles away from the closest Roosters location. Some spicy garlic (all drums of course) on dry ice would be much appreciated!
