A recent study projects that legalized sports betting could add $2.3B per year in additional revenue to the NFL’s bottom line.
Estimated % increase in revenue:
1) Media rights — ↑ 18%
2) Sponsorship — ↑ 8%
3) Ticket sales — ↑ 7%
Flashback: How Betting Will Change the Sports Media Business
Share of TV viewing for sports bettors:
1) Total viewers — 25%
2) Total minutes — 47%
More: How much does the NFL stand to gain from legal sports betting?