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State of the Screens

eMarketer: Digital Video 2019

By September 26, 2019No Comments

Digital video viewers by year accoring to eMarketer (YoY growth):
1) 
2017 – 223M (↑ 3%)
2) 2018 – 229M (↑ 3%)
3) 2019P – 235M (↑ 3%)
4) 2020P – 240M (↑ 2%)
5) 2021P – 245M (↑ 2%)

Connected TV users by year (YoY growth):
1) 2010 – 36.4M
2) 
2011 – 43.9M (↑ 21%)
3) 2012 – 54.8M (↑ 25%)
4) 2013 – 83.4M (↑ 52%)
5) 2014 – 114.2M (↑ 37%)
6) 2015 – 138.3M (↑ 21%)
7) 2016 – 153.3M (↑ 11%)
8) 2017 – 168.9M (↑ 10%)
9) 2018 – 185.2M (↑ 10%)
10) 2019P – 195.1M (↑ 5%)
11) 2020P – 201.7M (↑ 3%)
12) 2021P – 206.7M (↑ 2%)
13) 2022P – 210.7M (↑ 2%)
14) 2023P – 214.4M (↑ 2%)

More: Zenith Forecasts $45B In Video Ads This Year, But TV Is Still King

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.