The big question: Are we going to see video re-bundled where the only thing that has changed is the method of distribution (digital vs. linear)?
Key point from Matthew Ball: One thing that digital distribution has had zero impact on is the cost to create premium video content. The increased demand from new players (Netflix, Amazon, etc.) has driven the cost up.
Current scenario from Peter Csathy:
1) The average cable bill is $100
2) The goal is to save $20 to make the switch worthwhile
3) Leaving $80 to spend on video services
4) You still want live channels, so you subscribe to Hulu Live @ $45
5) Leaving $35 to spend
Remaining choices for your $35:
1) Netflix – $13
2) Disney+ – $7
3) Apple TV+ – ≈ $10
4) HBO Max – ≈ $16
Netflix U.S. subscribers per year according to eMarketer:
1) 2019 – 159M
2) 2020P – 166M
3) 2021P – 171M
4) 2022P – 175M
5) 2023P – 178M
Streaming video viewers by provider according to eMarketer:
1) Netflix – 159M
2) Amazon Prime – 97M
3) Hulu – 76M
4) HBO Now – 23M
Video: How the streaming wars between Disney, Netflix, Apple and everybody else will change TV forever
More #1: Comcast, Netflix and WarnerMedia to square off over ‘Seinfeld’ – report
More #2: Hulu and Amazon Prime Video Are Gaining on Netflix in the Streaming Wars
More #3: The $400-million-plus reason your favorite TV shows are exiting Netflix and maybe Hulu
