Amazon is allowing ad-tech companies to sell ads in streaming TV apps, and marketers see it as a sign that the e-commerce giant is becoming less of a walled garden

By Michael BeachAugust 8, 2019No Comments

The big news: Amazon will allow third-party ad-tech marketplaces such as the TradeDesk and DataXu to access inventory from Fire TV apps.

HH users by CTV platform:
1) Amazon Fire TV – 34M
2) Roku – 29M

Amazon advertising revenue by year according to eMarketer (YoY growth):
1) 2017 – $3.3B (↑ 186%)
2) 2018 – $7.4B (↑ 123%)
3) 2019P – $11.3B (↑ 53%)
4) 2020P – $15.0B (↑ 33%)
5) 2021P – $19.2B (↑ 28%)

FYI: Amazon recently had 190 open advertising positions in New York alone!

More #1: Amazon is turning advertising into its next huge business — here’s how

More #2: YouTube is finally on Amazon Fire TV and Chromecast supports Prime Video after Google and Amazon ended their streaming war

More #3: The making of Amazon Prime, the internet’s most successful and devastating membership program

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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Amazon is allowing ad-tech companies to sell ads in streaming TV apps, and marketers see it as a sign that the e-commerce giant is becoming less of a walled garden

Michael Beach

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Amazon is allowing ad-tech companies to sell ads in streaming TV apps, and marketers see it as a sign that the e-commerce giant is becoming less of a walled garden

Michael Beach

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