Old is new: The sale of rabbit ears antennas are estimated to have hit 8M in 2018.
Sales of broadcast antennas according to the Consumer Technology Association:
1) 2016–7.5M
2) 2017–8.0M (↑ 7%)
3) 2018–8.1M (↑ 1%)
Antenna only households according to Nielsen:
1) 2014–10%
2) 2018–14%
Households with digital antennas according to Nielsen/GFK:
1) 2014–12M
2) 2015–13M
3) 2016–14M
4) 2017–16M
5) 2018–16M
Quote from Billy Hayden — Analyst @ Parks Associates:
“I can’t tell you how many people that we know in everyday life who ask, ‘You’re in this industry — how do I cut the cord?… Interestingly it’s not an easy answer. ‘Do you watch live TV? Do you care about news? Do you care about sports?’ There is no one clean answer for everyone. It’s a bit of a mix, and antennas are a part of that.”
Flashback #1: Rabbit Ears No More
Flashback #2: Broadcast-only TV households up 41% since 2012, study says
Median age according to Nielsen:
1) Broadcast TV Only: 34.5
2) All TV HH: 39.6
Flashback #3: Millennials Unearth an Amazing Hack to Get Free TV: the Antenna
More #1: Channels starting to get cut as cable TV struggles for life
More #2: Television is still the most dominant media, but more young adults are connecting via internet
