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State of the Screens

Roseanne Was 2018’s Most-Watched TV Series, Averaging 20 Million Viewers

By January 3, 2019No Comments
Top 10 TV programs by average viewership:

1) Roseanne (ABC) — 20.0M
2)
Sunday Night Football (NBC) — 19.6M
3)
The Big Bang Theory (CBS) — 18.3M
4)
NCIS (CBS) — 16.7M
5)
This is Us (NBC) — 16.6M
6)
Young Sheldon (CBS) — 15.7M
7)
Manifest (NBC) — 14.6M
8)
The Good Doctor (ABC) — 14.5M
9)
America’s Got Talent (NBC) — 14.3M
10)
Bull (CBS) — 13.5M

Top 10 TV programs by single telecast:
1)
Super Bowl Game LII (2/4)(NBC) — 104.1M
2)
Super Bowl Post Game (2/4)(NBC) — 74.0M
3)
NFC Championship (1/21)(Fox) — 42.5M
4)
NFC Playoff (1/14)(Fox) — 35.8M
5)
This is Us (2/4)(NBC) — 33.4M
6)
Winter Olympics Opening (2/9)(NBC) — 29.3M
7)
College Football Championship (1/8)(ESPN) — 27.9M
8)
The Oscars (3/4)(ABC) — 27.4M
9)
Roseanne (3/27)(ABC) — 27.3M
10)
AFC Playoff (1/13)(CBS) — 26.7M

Top 5 gains from time-shifting:
1)
Better Call Saul (AMC) — 429%
2)
The Sinner (USA) — 352%
3)
Shameless (Showtime) — 321%
4)
American Horror Story (FX) — 313%
5)
Mayans M.C. (FX) — 305%

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.