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State of the Screens

OTT Carves Out Bigger Slice of Pay-TV Pie

By September 11, 2018No Comments

Share of pay-TV from streaming according to Strategy Analytics:
1)
2017-Q2–3%
2)
2018-Q2–7%

The streaming wars monthly cost:
1) Hulu Live — $40
2) DirecTV Now — $40
3) Sling TV — $25
4) PlayStation Vue — $45
5) YouTube TV — $40
6) Verizon — TBD
7) Charter Spectrum TV Stream — $22
8) CenturyLink — $15
9) Comcast Instant TV — $18
10)
Philo — $16
11) Spectrum Choice — $25
12) AT&T WatchTV — $15
13) DirecTV TBD — $80

Streaming pay-TV providers by subscriber numbers (% of total):
1) Sling TV — 2.4M (34%)
2) DirecTV Now — 1.8M (26%)
3) Hulu Live — 1.0M (13%)
4) PlayStation Vue — 745K (11%)
5) YouTube TV — 410K (6%)
6) fuboTV — 325K (5%)
7) Other — 250K (3%)
8) Philo — 150K (2%)

More: The Artificial Fantasy of Virtual Pay-TV

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.