This deal follows the creation of The Oprah Winfrey Network (OWN) in 2011 which is a partnership with Discovery Communications.
Why this is a big deal: Oprah is a hit factory and brings a massive audience wherever she goes (broadcast TV, cable TV, books, online, etc.).
Recent projects include:
1) Dr. Phil
2) The Dr. Oz Show
3) Rachel Ray
4) Selma
Flashback #1: Apple Poaches Sony TV Executives to Lead Push Into Original Content
Flashback #2: Why Can’t Apple Figure Out Television?
Flashback #3: Apple Goes to Hollywood. Will Its Story Have a Happy Ending?
Original scripted shows by year (% change YoY):
1) 2009–210
2) 2010–216 (↑ 3%)
3) 2011–266 (↑ 23%)
4) 2012–288 (↑ 8%)
5) 2013–349 (↑ 21%)
6) 2014–389 (↑ 12%)
7) 2015–422 (↑ 9%)
8) 2016–455 (↑ 8%)
9) 2017–487 (↑ 7%)
10) 2018P — 500+ (↑ 3%+)
Peter Kafka @ Recode outlines 3 potential paths forward for Apple:
1) Offer content for free to Apple TV users to drive hardware sales
2) Bundle content together into big streaming service (YouTube TV, etc.)
3) Bundle content together into smaller streaming service that is priced below Netflix
More #1: Apple Lands Oprah Winfrey for Video Service
More #2: Panel: The ‘peak TV’ theory is overrated as the ‘TV day’ gets longer
More #3: Media Merger Mania: Tens Of Billions Just To Buy TV Shows
