Key findings from a recent TVision Insights study.
Share of TV ads by length:
1) 15s — 69%
2) 30s — 25%
3) 60s — 3%
4) 6s — 3%
Attention index per second:
1) 6s — 109
2) 30s — 102
3) 15s — 99
Attention index per second by age for 6s:
1) 35–54–114
2) 55+ — 111
3) 18–34–99
4) <18–95
Watch: The Drum @ Cannes Lions 2018: six-second ads are the future but only as part of the bigger media mix
More: Gone in Six Seconds — Making Connections Short and Sweet
