Peak content? Jeffrey Katzenberg will be launching a new video startup with $800M in funding.
Strong pedigree: Katzenberg launched Dreamworks which was later sold to Comcast for $3.8B in 2016.
The big idea: Combine Netflix production quality ($5–6M per episode) with episodes closer in length to YouTube videos (<15m).
Flashback: Inside Jeffrey Katzenberg’s Plan to Revolutionize Entertainment on Mobile Screens
More: Netflix Content Chief Says 85% of New Spending Is on Originals
