Procter & Gamble Cut Up to $140 Million in Digital Ad Spending Because of Brand Safety Concerns

By Michael BeachMay 10, 2018No Comments

Sales: ↑ 2% against projection
Ad Spend: ↓ $100 — $140m

This is a good reminder that an ad that is never seen by a human has a tough time increasing sales.

More on this topic. ‘There’s a lot more crap than there is premium’: Buyers cast doubts on publishers’ pivot to video

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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Procter & Gamble Cut Up to $140 Million in Digital Ad Spending Because of Brand Safety Concerns

Michael Beach

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Procter & Gamble Cut Up to $140 Million in Digital Ad Spending Because of Brand Safety Concerns

Michael Beach

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