Weekly U.S. reach by platform:
1) Radio — 93%
2) TV — 88%
3) Smartphone — 83%
Flashback: On-demand streaming now accounts for the majority of audio consumption, says Nielsen
The streaming share of audio consumption by year:
1) 2015 – 22%
2) 2016 – 38%
3) 2017 – 54%
More: Phew, we’ve apparently solved 97% of the podcast measurement problem — everybody relax
