How aggressive will Amazon be in the video advertising space in 2018?
Crazy stat. The Fire TV stick was the #2 product on Amazon this holiday season and had double the sales compared to 2016.
Connected TV ranking by market share in the U.S.:
1) Roku — 23%
2) Chromecast — 22%
3) Amazon Fire — 21%
4) Apple TV — 13%
More:
1) Niche Content Is Finally Going Mainstream
2) 2018 will be a pivotal year for Facebook’s video ambitions
3) Snapchat May Force Users To Watch Three Seconds Of Ads Before Skipping