Streaming-only homes drive 5M increase in HBO Now subs

By Michael BeachFebruary 12, 2018No Comments

It took HBO 2 years to reach 2M subscribers. They added the next 3M in 1 year!

More. HBO hits 5 million digital subscriptions

Higher margin. Cable companies keep ≈ 50% of the monthly HBO fee. This means that HBO is keeping a greater share of the subscription revenue from their direct customers.

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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Streaming-only homes drive 5M increase in HBO Now subs

Michael Beach

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Streaming-only homes drive 5M increase in HBO Now subs

Michael Beach

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