How ‘Free’ Killed Video, And What We Can Do To Save It

By Michael BeachFebruary 15, 2018No Comments

Google purchased YouTube back in 2006 for $1.65b.

Not bad for a company that was less than two years old!

There are now 5,880 video startups with an average valuation of $4.5m ($26.4b total).

More. A Decade Ago, Google Bought YouTube — and It Was the Best Tech Deal Ever

300 hours of video are uploaded to YouTube every hour.

The average YouTube partner earns $0.32 per 5k views — or a CPM of $0.06.

Note: 1 video view ≠ 1 ad impression (revenue)

More. GroupM: “Facebook has unique definition of video”

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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How ‘Free’ Killed Video, And What We Can Do To Save It

Michael Beach

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How ‘Free’ Killed Video, And What We Can Do To Save It

Michael Beach

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