July 31, 2024
New Feature Release!
Measurement Built for Politics
Reach more voters and win more political ad budget across CTV and linear with our upgraded measurement dashboard!
Why Does Our New Measurement Dashboard Matter for Political Agencies?
We have worked with our agency partners to make 1,000+ political campaigns and PACs cross-screen, from presidentials to county clerks.
We took that experience and built our new cross-screen measurement dashboard with the exact specs needed for political agencies to break down silos and win more budget across CTV and linear TV:
- Precise Audience Targeting: Identify and maximize reach to the 3%–10% of voters in each geo that will decide the race.
- Speed: Our reporting is now 80% faster, bringing you all the reach and frequency data you need to make decisions at the speed of politics.
- Built for Local: All politics is local. Get granular results from every district and zip code that matters. Other tools built for national measurement simply don’t work for driving impact in politics.
