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The Proven CTV Solution
for Healthcare Agencies
Inform, Educate — and Win More Business
Local Healthcare Providers Need
Local Cross-Screen Campaigns
Local healthcare providers and health systems need to inform and educate prospective patients no matter where they are consuming media. That’s why agencies increasingly turn to Cross Screen Media for audience targeting, cross-screen planning, CTV activation, measurement and analytics services to help build winning campaigns.
What We Offer
Audience Targeting
Our data-driven audience tools reach the right prospective patients and medical professionals with the right messages while remaining 100% HIPAA compliant.
Premium Activation
We use multiple DSP partners to deliver premium ad inventory across each provider’s local market, and we can efficiently extend reach by leveraging unused inventory.
Measurement & Analytics
Show clients specific opportunities to drive incremental reach to prospective patients and identify who has already been reached with our white-labeled measurement and analytics.
“CSM is an invaluable part of our CTV strategy. They help us scale our activation capabilities and prescriptively optimize our budget across our marketing programs.”
Programmatic Account Director, Healthcare Ad Agency
Case Study
A Formula for Success
A local healthcare center needed to advertise their lines of service in two different media markets. With heightened budget pressures, they needed to increase the on-target reach without increasing spend. Their agency turned to Cross Screen Media for help.
Using our advanced audience targeting tools, we built a custom audience based on the media consumption habits of prospective patients and the provider’s local geographic footprint, greatly boosting the efficiency of their campaigns.
+12
Increase In
On-Target Reach
We built a targeted media plan at the hyper-local level and increased on-target reach by 12% without increasing spend.
Win More Business with Cross Screen Media
Cross Screen Media’s targeting, planning and measurement tools give you the ability to know more about the target audience than your client does. All of our measurement and analytics are white-labeled so they can be dropped right into your existing pitch decks without disrupting your current workflows.
Show your clients both the opportunities and missed opportunities for their healthcare campaigns and set yourself apart from the competition.
See the Difference for Yourself
Speak with Our
Healthcare Team
Book a time to speak with our healthcare advertising team today and let us show you the impact that Cross Screen Media can deliver for you and your clients!
