Advertising in podcasting has grown 85% over the past year.
Podcasting advertising revenue (% change):
1) 2015: $69M
2) 2016: $119M (↑ 72%)
3) 2017: $220M (↑ 85%)
Share of ads by delivery type:
1) Host Read: 60%
2) Pre-Produced: 40%
Share of ads by objective:
1) Direct Response: 73%
2) Brand Awareness: 25%
3) Branded Content: 2%