LUMA’s State of Digital Media 2017

By Michael BeachApril 19, 2018No Comments

Presentation from @LUMA_partners annual Digital Media Summit.

Data is the new oil.

$2b in funding for ad tech and martech companies in 2016.

8+ acquisitions over $1b in 2016.

New media > Old Media. Revenue valuations for companies like Vox/Buzzfeed are 6X companies like Time/Newscorp.

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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LUMA’s State of Digital Media 2017

Michael Beach

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LUMA’s State of Digital Media 2017

Michael Beach

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