TV planning just got better! We are excited to introduce Advanced TV, a key feature of our ScreenSolve® planning tool to help advertisers maximize the impact of TV spend across screens. With Advanced TV, advertisers can:
Create Even Better TV Schedules
Improve the reach and frequency to their target audiences on both cable and broadcast with even greater precision, using the Advanced TV feature built into the ScreenSolve planning tool.
See Detailed Consumption Habits
Learn exactly how their precise audience is consuming broadcast and cable TV with the ability to segment by network, daypart and even down to the program level.
Maximize Impact of Existing Plans
Optimize their existing TV plans by uploading any standard rate card for a detailed audience analysis and opportunities for driving incremental reach.
Win More Pitches
Agencies can show prospective clients that they truly understand their audience by providing them with granular details on how they consume media. Advanced TV features make it easy to show prospects key insights about their audience at the network, daypart and program level, including where they should heavy-up and which channels to avoid.
