National TV ad spending on NCAA March Madness (YoY growth) according to Kantar:
1) 2015 – $848M
2) 2016 – $888M (↑ 5%)
3) 2017 – $917M (↑ 3%)
4) 2018 – $943M (↑ 3%)
5) 2019 – $910M (↓ 3%)
6) 2021 – $1B (↑ 10%)
Unique advertisers for NCAA March Madness:
1) 2015 – 92
2) 2016 – 92
3) 2017 – 93
4) 2018 – 97
5) 2019 – 102
6) 2021 – 100+
7) 2022 – 140
