U.S. movie theaters have been facing extreme admissions challenges since March 2020. Did the pandemic accelerate the decline?
In a recent MediaPost article, Cross Screen Media CEO Michael Beach weighs in on the state of the box office.
“There are 40,000-plus U.S. screens — up 13% since 2000. All the while, U.S./Canada cinema attendance per capita has sunk from a 5.0 rate in the early 2000s to under 3.5…”