Breaking Bad

You’ve Shared Your Netflix Password With Your Entire Family. Now You Can’t Watch Netflix.

Password123: Roughly 1/3 of SVOD subscribers have shared their password with someone outside of their household.

Flashback: Cable TV’s Password-Sharing Crackdown Is Coming

Wow: 1 Spectrum username had 30K simultaneous streams!

Share of SVOD subscribers who shared their password outside of household according to HUB Research Group:
1) 13-24 – 64%
2) 35+ – 16%
3) All subscribers – 31%

Streaming services with the highest rate of password sharing:
1) 
Netflix – 56%
2) 
Disney+ – 31%
3) 
Hulu – 30%
4) 
Apple TV+ – 17%
5) 
Amazon – 14%

Big question #1: How much is password sharing costing companies?

Loss of revenue due to password sharing, according to Parks Associates:
1) 
2019 – $9.1B
2) 
2024P – $12.5B

Big question #2: Who pays for the various video services?

More #1: Now you can share your Netflix account just by sending a link

More #2: Subscription Mooching & Streaming Media

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