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YouTube’s Push for TV Ad Dollars Is Hurting Its Business Right Now

YouTube advertising revenue (YoY growth):
1) 2019-Q1 – $3.0B
2) 2020-Q1 – $4.0B (↑ 33%)

YouTube CPMs in 2020-Q1 according to PMG:
1) 
Reserve – $30 to $35
2) 
Auction – $5 to $6

Overall, CPMs on YouTube were down ≈ 20% for the quarter.

More #1: Has YouTube Stolen Ad Revs From Legacy TV? Not Yet

More #2: YouTube Isn’t as Big as Most Analysts Thought—What that Meant for eMarketer’s Estimates

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