YouTubers Logan Paul And KSI Just Beat Each Other Up While Roughly 2 Million People Watched

WTF #1: 800K people paid $10 for a pay-per-view boxing match between two YouTube celebrities.

WTF #2: At least another 1M people watched a pirated stream on Twitch.

FYI: The Mayweather-McGregor fight was a huge success with 500K PPV purchases. A big caveat is that it cost $100, but still…

More #1: YouTube’s new strategy for premium content is all about global scale

More #2: The Flourishing Business of Fake YouTube Views

More #3: Amazon Has YouTube Envy


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