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YouTube Alters Partner Program Eligibility, Vows All Google Preferred Videos Will Be Human-Verified

Big changes are coming to the Google Preferred ad program.

What is Google Preferred? This is a YouTube program that provides advertisers with the opportunity to buy advertising on the most popular 5% of videos.

Every video that qualifies for the program will be reviewed by a human.

This review process is a massive undertaking and is a primary driver for Google’s promise to hire 10,000 people to review/remove content.

This is a positive for advertisers since it should alleviate concerns about having your message next to objectionable content on YouTube.

This is a positive for Google since it should stabilize/increase CPMs as more advertisings keep YouTube in the media plan.

More:
1) Google tightens YouTube rules to clean things up for advertisers

2) Facebook chooses friends over publishers

3) Facebook’s Ad Business May Power Through News Feed Change

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