You can watch Netflix on any screen you want, but you’re probably watching it on a TV

70% of streams on Netflix occur on a connected TV.

Changes over time: 70% of users sign up for Netflix on mobile/desktop, but within 6-months have shifted the majority of their time to a connected TV.

More: Netflix’s real advantage is that it’s a tech company first

Netflix recently re-encoded its entire catalog (6K+ titles) to ensure that they had the best picture while using the least bandwidth.

Vertical video: They are starting to experiment with vertical video through the release of trailers cut specifically for that format.

50% of subscribers watch on mobile at least once monthly.


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