online-advertising-and-viewability

Yes, Digital Advertising’s Viewability Problem Does Impact Store Visits

The big question: Does the viewability rate for a digital ad have an impact on sales?

The proof: A recent study from Placed and MOAT found that in-store visits for retail improved 53% when the ad was viewable!

Quote from Jonah Goodhart — SVP of Data Cloud @ Oracle:
“Marketers want to drive business outcomes, and viewability is the first step to success.”

Flashback #1: Half of Marketers Want Stricter Viewability Standards

74% of publishers have adopted the MRCs viewability standard, but 28% of brands and agencies are currently using their own viewability standard.

Why does this matter? As advertisers demand higher quality video views publishers are responding with improved inventory.

Flashback #2: Brands With Their Own Viewability Standards Are Causing Headaches for the Ad-Tech Industry

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