With This New Deal, More Targeted Ads Are Coming to Your TV

Big news #1: Advanced TV buying should get a boost from the announcement that NCC Media will launch a new divisionfocused on targeted advertising.

Pay-TV providers involved w/ # of subscribers:
Comcast — 21.3M
Charter — 16.5M
Cox — 6M

Flashback: Unpacking Omar Sheikh’s $100B Call On Future Of Data-Targeted TV Ads

Big news #2: Altice announced the formation of an advanced TV business called A4 which already employs 500 people.

A4 was created from the following acquisitions:
1) Audience Partners
2) Cablevision
3) Placed
4) Teads

Big news #3: Nielsen re-launched its viewership analytics platform (Grabix) last week which is integrating smart-TV data from Gracenote.

They will offer minute-by-minute analysis from 400 stations spread across 56 markets.

Flashback: Gracenote Smart TV Data Available In Nielsen’s DMP

More: NAB panel touts return path data benefits for broadcasters


Want the latest insights from around the video advertising industry?
Subscribe to our State of the Screens Newsletter.


Thank you

We have received your message and will be in touch shortly.


Contact Us