With Snapchat’s new 5-minute shows, it’s starting to look a lot like a TV network

Snapchat is working with networks like NBC, ESPN, Turner and A&E on “Snapchat Shows,” which are 3–5 minutes in length.

Revenue will be generated through advertising and split 50–50 with the content creator.

Each episode will contain three 10-second ads.

How does this ad load compare to TV?
1) Snapchat — 3 minutes of content + 30 seconds of ads → 14% of time w/ ads
2) Television — 44 minutes of content + 16 minutes of ads → 26% of time w/ ads

Every hour of video viewing on Snapchat will deliver less than 9 minutes of ads or 53% of the ad load of television.

Content from premium partners combined with original shows (Good Luck America, etc.) could provide Snapchat with a competitive enough offering to claim more screen time.
1) Good Luck America — 5.2m viewers per episode
2) E! News: The Rundown — 7m viewers per episode

NBC News has also signed up to produce the first daily news show for Snapchat.


Want the latest insights from around the video advertising industry?
Subscribe to our State of the Screens Newsletter.


Thank you

We have received your message and will be in touch shortly.


Contact Us