Hollywood

With America at Home, the Streaming War Is Hollywood’s Ultimate Test

Average monthly household streaming video cost (% change) according to the Harris Poll:
1) 
Nov-19 – $30
2) 
Mar-20 – $37 (↑ 23%)

The big picture: Video consumption is growing, but streaming is increasing its share at a faster rate.

Streaming share of total TV time, according to Nielsen:
1) Mar-19 – 14%
2) 
Mar-20 – 23%

The big question: Who is winning?

Streaming share, according to Nielsen:
1) 
Netflix – 29%
2) 
YouTube – 20%
3) 
Hulu – 10%
4) 
Amazon – 9%
5) 
Other – 32%

Streaming minutes, according to Nielsen:
1) 
Netflix – 45B
2) 
YouTube – 32B
3) 
Hulu – 16B
4) 
Amazon – 15B
5) 
Other – 49B

Share of population streaming 2+ additional hours daily according to the Harris Poll:
1) 
HH w/ children – 41%
2) 
18-34 – 40%
3) 
Income $75K+ – 36%
4) 
HH wo/ children – 25%
5) 
Income < $50K – 25%
6) 
65+ – 17%

Funny: Can anyone bend this curve?

The next question: When will streamings share of video revenue (14%) catch up with its share of total TV time (23%)?

Projected U.S. TV market in 2020 (% of total) according to Activate Consulting:
1) 
Pay-TV subscriptions – $93B (48%)
2) TV advertising – $70B (36%)
3) Digital video advertising – $15B (8%)
4) Digital video subscriptions – $12B (6%)
5) Digital video rentals – $4B (2%)
6) Total – $193B

READ NEXT

Want the latest insights from around the video advertising industry?
Subscribe to our State of the Screens Newsletter.

logo

Thank you

We have received your message and will be in touch shortly.

logo

Contact Us