NETFLIX on TV

Will Record Spending Prevent Another Netflix Miss?

Man Leaning on Netflix Card

Netflix subscriber growth in 2021-Q1:
1) Projected – 6.0M
2) Actual – 4.0M

Netflix subscribers by quarter (YoY growth):
1) 2015-Q1 – 62.3M
2) 2016-Q1 – 81.5M (↑ 31%)
3) 2017-Q1 – 94.4M (↑ 16%)
4) 2018-Q1 – 118.9M (↑ 26%)
5) 2019-Q1 – 148.9M (↑ 25%)
6) 2020-Q1 – 182.9M (↑ 23%)
7) 2021-Q1 – 207.6M (↑ 14%)

Netflix subscribers (% of total):
1) International – 133.3M (64%)
2) U.S./Canada – 74.4M (36%)
3) Total – 207.6M

Big question: How does Netflix’s growth compare to other streaming platforms?

Quick answer: Netflix’s share of new subscribers is declining due to increased competition (Disney+, etc.).

Netflix content spend (YoY increase):
1) 2013 – $2.0B
2) 2014 – $3.0B (↑ 50%)
3) 2015 – $4.0B (↑ 33%)
4) 2016 – $5.0B (↑ 25%)
5) 2017 – $6.0B (↑ 20%)
6) 2018 – $8.0B (↑ 33%)
7) 2019 – $13.9B (↑ 74%)
8) 2020 – $11.8B (↓ 15%)
9) 2021P – $17.0B (↑ 44%)

Dive deep: What Does Netflix’s Growth Mean For Convergent TV?

More #1: Netflix Not-So-Secretly Wants to Be Disney, But Is It Placing the Right Bets?

 

More #2:Netflix Not-So-Secretly Wants to Be Disney, But Is It Placing the Right Bets?

 

Video: Fast Laughs iOS | Netflix Is A Joke

 

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