Big question #2: How large is the U.S. sports betting market?
Estimated U.S. sports betting wagers (YoY growth) according to Activate Consulting:
Quick math on annual sports betting per adult:
1) $63B wagered in 2021
Big question #3: Why are media companies interested in sports betting?
Quick answer: Improved ratings/viewership and secondary sources of revenue.
Indirect sports betting revenue (YoY growth):
1) 2020P – $1.9B