What Behavioral Data Tells Us About the OTT Viewing Habits of Cord-Cutters

Interesting study from comScore based on 870 cord-cutting homes from their 12.5k household panel (7% of total).

Key insights for cord-cutters:
1) They watch 60% more streaming content than non-cord cutters.
2) They appear to have less of an appetite for traditional TV content.
3) They are likely to have a HH income of less than $75k.


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