Overview
Healthcare marketers face the double challenge of tight budgets and the urgent need to encourage reluctant patients to return to their facilities for care.
The increasing convergence of TV and video advertising presents marketers with prime opportunities to face these challenges by optimizing the reach and frequency of each campaign, tailored precisely to their target audience.
In this webinar, David Pollet, CRO of Cross Screen Media, details how leading healthcare marketers are taking advantage of the opportunities offered by the rapidly evolving Convergent TV space to maximize their impact.
