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Video Swells to 25% of US Digital Ad Spending

The digital video ad market will grow to $27.B in 2018 accounting for 25% of all digital ad spending.

Digital video ad revenue by year according to eMarketer:
1)
2018 — $27.8B
2)
2019 — $33.6B
3)
2020 — $40.1B
4)
2021 — $45.3B
5)
2022 — $50.6B

Digital video ad growth by year:
1)
2018 — ↑ 30%
2)
2019 — ↑ 21%
3)
2020 — ↑ 20%
4)
2021 — ↑ 13%
5)
2022 — ↑ 12%

Share of ad revenue from video:
1)
Snapchat — 60%
2)
Twitter — 55%
3)
Facebook — 30%

More video: Wal-Mart is expanding its ad-supported video service (Vidu) through a deal with MGM.

Better measurement: Roku announced integrations with several measurement partners including:
1) Nielsen
2) comScore
3) Research Now
4) Nielsen Catalina Solutions
5) Acxiom
6) Experian
7) Oracle Data Cloud

Must watch: A Fun ad from Peter Naylor (a friend of the Screens) and Hulu.

More #1: Comcast’s Revenge: Never Sell Hulu

More #2: Is Traditional TV Fighting Amazon For Supremacy?

More #3: DTC ad-supported services to the fore

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