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Viacom-CBS Deal Drama Was Worthy of the Fall Lineup

The big news: CBS and Viacom have agreed to merge (again) in a deal that values the new company at $30B.

Key details for ViacomCBS:
1) 140K episodes of premium TV content
2) 3.6K film titles
3) 15% share of prime-time viewing
4) $16/subscriber/month from pay-TV providers
5) 4M subscribers for CBS All Access
6) 4M subscribers for Showtime OTT
7) 18M monthly users for PlutoTV

Market capitalization by company according to FactSet:
1) 
AT&T – $252B
2) 
Walt Disney – $245B
3) 
Comcast – $193B
4) 
Netflix – $136B
5) 
ViacomCBS – $30B

Back to the future: These companies have split and merged multiple times.

ViacomCBS will include content providers such as:
1) 
CBS Television
2) CBS Networks
3) CBS Sports
4) MTV
5) BET
6) Comedy Central
7) Nickelodeon
8) Paramount Pictures
9) Showtime
10) Smithsonian

Share of prime-time viewers:
1) 
Comcast – 18%
2) 
ViacomCBS – 15%
3) 
Walt Disney – 14%
4) 
Discovery – 11%
5) 
Fox – 9%
6) 
AT&T – 7%
7) 
Other – 26%

Per-subscriber fees:
1) Walt Disney – $22
2) 
ViacomCBS – $16
3) 
AT&T – $13
4) 
Comcast – $7
5) 
Fox – $7
6) 
Discovery – $4

Video: Watch the full interview with the newly formed ViacomCBS CEO Robert Bakish

More #1: Why Viacom Fell (And Why It Can Come Back)

More #2: CBS and Viacom Reunite in Deal That Marks Ascendance of Shari Redstone

More #3: M&A experts break down what Viacom and CBS could buy next, from ad-tech to James Bond

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