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Viacom Buys PlutoTV Streaming Service, Its Biggest Digital Push Yet

Big news: Viacom is buying PlutoTV for $340M.

What is PlutoTV? PlutoTV is an ad-supported video streaming service that offers content from 130 film and TV partners. Similar offerings include Tubi, the Roku Channel and Amazon IMDB Freedive.

PlutoTV users by year:
1)
2016–5M
2)
2018–12M

Solid growth: For all of our readers on Wall Street that is a 55% compound annual growth rate (CAGR)!

Quick math on PlutoTV advertising:
1) Annual revenue — $150M
2) Monthly revenue — $12.5M
3) Monthly revenue/user — $1.04
4) Ad minutes/hour — ≈ 3
5)
30s spots/hour — 6
6) CPM $ —  $30
7) 30s spots/month — 35
8) Viewing hours/user/month — 5.8

Pluto TV users by type (% of total):
1)
Connected TV — 7.5M (63%)
2) Non-connected TV — 4.5M (37%)

More #1: Viacom to acquire Pluto TV for $340 million

More #2: Viacom Gets Into Streaming By Acquiring Pluto TV

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