CTV

US Connected TV Ad Spending Will Grow Nearly 40% in 2019

Connected TV ad spend (YoY growth) according to eMarketer:
1) 
2019P – $7B (↑ 38%)
2) 2020P – $9B (↑ 28%)
3) 2021P – $11B (↑ 22%)
4) 2022P – $12B (↑ 16%)
5) 2023P – $14B (↑ 13%)

Connected TV users (YoY growth):
1) 2019P – 195.1M (↑ 5%)
2) 2020P – 201.7M (↑ 3%)
3) 2021P – 206.7M (↑ 2%)
4) 2022P – 210.7M (↑ 2%)
5) 2023P – 214.4M (↑ 2%)

Quick math on connected TV ad spend per user (YoY growth):
1) 
2019P – $35.38
2) 2020P – $44.02 (↑ 24%)
3) 2021P – $52.30 (↑ 19%)
4) 2022P – $59.27 (↑ 13%)
5) 2023P – $65.85 (↑ 11%)

Quote from Jeff Green – CEO @ The Trade Desk:
“There is nothing I’m more excited about, nothing more game-changing than what is happening in connected TV.”

More #1: Connected TV advertising to hit $7 billion this year

More #2: Why CTV Is The Trade Desk’s Biggest Focus Of 2020

More #3: 2 Of 3 Who Stream Now Watch TV Mostly By Streaming – But There’s A Catch

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